Speakers

Early-confirmed speakers:

Andy Hoar
B2B Principal Analyst
Forrester Research
Andy serves eBusiness & Channel Strategy Professionals for Forrester Research. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Raj Rao
VP, Global eTransformation
3M
I am a native of Bangalore, India. My passion is the work that I do at 3M, leading our global organization through transformational Digital programs. There is a significant emphasis on strengthening 3M’s customer connections through new Marketing and sales technologies, empowering employees through Social tools and deploying enhanced commercial models. Over the past 5 years, our inspired teams have executed exciting eCommerce, Social engagement and responsive design programs that stretch globally, and involve functional areas such as R&D, Sales, Marketing, Supply chain, Finance and Legal.

I’ve lived and worked in West Europe, Middle East, Asia and North America experiencing the diversity inherent in today’s interconnected cultures. My professional foundation is in Marketing and Financial analysis, and Procter & Gamble is my alma mater.

Parvez Patel
VP, eCommerce: Marketing & Merchandising
W.W. Grainger
Parvez is a multi-channel & eCommerce General Management executive with experience in developing, launching and managing business growth. He has served as VP of eCommerce and as head of digital marketing for 2 of the top 15 Internet Businesses in the US. Having worked both in the B2C and B2B world, he is extremely customer-centric and had experience across industries, geographies and business functions ranging from Supply Chain, Finance, Operations to Marketing.
Rajeeb Mohapatra
VP, B2B eCommerce
Office Depot
eCommerce leader with global experience in retail, finance and high-tech industry. Excellent track record running successful eCommerce business functions and driving omnichannel products from ideation to launch. Proven leadership in executing strategic vision, driving critical business and technology programs including acquisition integrations, establishing new work functions and high performance organizations.
Matthew Clark
Head of eCommerce and Digital Marketing
Newark
Currently Head of Americas eCommerce/Digital Marketing, and Global Lead for Site Search & UX/UI, for Premier Farnell a $1.5B worldwide electronic components distributor. Newark.com, which is their Americas website, is currently a finalist for Internet Retailer’s B2B E-commerce Player of the Year. Before that he was VP of eCommerce for PCM (Top 100 Internet Retailer). Before that he held numerous roles at Dell in EMEA & Americas in eCommerce, Marketing & Sales. He holds a MBA from Vanderbilt, and an BA from Purdue.
Marta Dalton
Head of Web, Digital Marketing and eCommerce
ANSYS
Marta's background is an eclectic mix of technology and marketing, and she considers herself fluent in translating "techie" to English and vice-versa.  Her background includes a B.S. in Electrical & Computer Engineering and an MBA, both from Carnegie Mellon University.  She first landed in the eCommerce world in Tokyo, Japan and spent several years in software product development before coming back to head up the Merchandising & Marketing departments for an Internet Retailer Top 500 company, then moving to WESCO Distribution to build their new eCommerce & Digital Marketing departments including a brand new platform, pricing strategy, digital marketing plan, and product data process.  Following her love of building the digital presence for large B2B organizations she made the jump to ANSYS, a B2B software firm, to head up their initiatives in web and digital and has big plans there for 2015.
Martin Rohde
VP, B2B eCommerce
Hewlett Packard
Martin Rohde is responsible for developing and executing HP’s business-to-business (B2B) eCommerce strategy. He works to increase sales via custom online portals by improving functionality and the online customer experience. He collaborates across HP’s business groups and functional areas, including IT, operations, marketing and consumer online sales, to offer customers more choice and flexibility.

Martin joins HP from Arrow Electronics Inc., where he was vice president of eCommerce/eBusiness. At Arrow, Martin managed online sales and transformed Arrow’s web platform into a leading eCommerce engine.  Martin has extensive B2B eCommerce experience and has held a variety of positions in global sales and strategy, operations, and mergers and acquisitions.

Martin holds a Master’s degree in Business Administration and Mechanical Engineering from Kalsruhe University in Germany. Martin is located in the San Francisco Bay Area.
Phil Robins
General Manager
Block & Company
Philip Robins is General Manager at Block and Company, an industry-leading manufacturer and distributor of money handling products serving various B2B industries including banking, gaming and retail.  Prior to Block, Philip was a Marketing Vice President leading customer lifecycle management and commercial marketing at Newark element14, a large B2B distributor of electronic components.  Philip also ran the ecommerce business in North America for Hilti, a direct seller and manufacturer of construction tools directly serving industry trades.  Philip first transitioned from B2C to B2B marketing while at Dell Computers, where he held several marketing roles.  Philip has a MBA from the Kellogg School of Management and a BS from the University of Illinois.
Lance Kinerk
Director, eCommerce
Ingersoll Rand
Lance Kinerk is Director of the Global Digital Practice at Ingersoll Rand. During his career he has been involved in sales, operations, and marketing. Lance has taken his digital experience into diverse projects such as: starting a home automation company, building the largest manmade whitewater river and outdoor recreation facility, bringing a failing company out of bankruptcy, and leading a diversified manufacturing company into the digital age. These experiences provided him with the chance to convince skeptical bankers to invest $30M, present a plan to grant exit from bankruptcy ultimately resulting in a 25% valuation increase inside of nine months, and increasing digital spend 100%. He currently sits on the board of Tripstr and is an active investor in several other digital media companies. Lance has a BA in Biology from Davidson College and an MBA from Vanderbilt University, Owen Graduate School of Business.
Nathan Schatz
Director, eCommerce
Dell
Nathan Schatz has an extensive digital marketing and e-commerce marketing background including P&L leadership, creative, content, social media and web merchandising. Experience encompasses all functions tied to generating traffic and web site leadership including demand generation programs and agency management, social media programs and content, video, search, site navigation and creative, merchandising, content, promotions, web analytics and IT planning.

Merchandising Management includes complete ownership of all Dell Desktop consumer online brands, as well as the Consumer Software/Peripherals business where Nathan was directly responsible for 2 of the largest Black Friday revenue weekends for Dell.com. Responsible for entire life cycle of the brand including concepting, merchandising and full launch of the product.
Dan Panattoni
Head of Global B2B eCommerce
HP Inc
With 15 years of experience in B2B marketing, Dan is responsible for Anixter's digital marketing and eCommerce strategy. In 2010, Dan kicked off Anixter's social media presence and drafted Anixter's first social media policy.

Ken Quesenberry
Director, eCommerce
VWR International
Ken Quesenberry is the Director of e-Commerce for VWR and is responsible for advancing VWR International’s global customer-facing e-commerce solutions and driving adoption of those channels.  Ken has spent the last 21 years at VWR focusing, primarily, on supply & demand chain solutions―especially in the areas of customer e-procurement & business-to-business integration.

He has held several roles at VWR during his tenure, including Business Process Consultant, Information Systems Director and Director of e-Business Sales.  His three professional passions include meeting the solution needs of customers, the growth & success of VWR and advancing VWR’s e-commerce capabilities.

Ken holds a BA in English Literature from West Chester University and, in addition to VWR, has worked in various sales & technical roles for Fisher Technology Group and the Dun & Bradstreet Corporation.
Rob Smith
Former Global eBusiness Manager
3M
Rob has been with 3M Company since 1997 and has held positions of increasing responsibility including his current role as US Business Operations Manager, IATD.

Between 2004 and 2013 he has been active in the digital space leading projects in digital marketing strategy, marketing automation, digital channel design, digital marketing programs and training. He is familiar with and responsible for deploying appropriate digital tactics across various go-to-market models like B2C, B2B, Government, and OEM. Additionally he was responsible for the global execution of his Business Group’s digital plan in more than 50 countries and 20 languages on the corporate web platform 3M.com. Part of his current role is to support new digital business ventures within his business group and has successfully developed and deployed several profitable models within the company driving both revenue and productivity gains.
Kevin Espinosa
Digital Marketing Manager
Caterpillar
Currently, Kevin is the Digital Marketing Manager responsible for the eBusiness Loyalty Workstream of Caterpillar, that includes Social Media, Mobility, Customer Portal, Metrics/Analytics, and Marketing Automation. He also has been the Social Media Manager responsible for developing the strategy and the execution of it. In addition, he was the eBusiness Platform Manager at Caterpillar responsible for developing and implementing Caterpillar's Digital Marketing Strategy to provide their customers a premium customer experience and give the company a competitive edge.

Ian Heller
VP, Marketing & eBusiness, Construction and Industrial White Cap
HD Supply
Dale Kendall
VP, eCommerce
Wesco International
Ryan Fox
Senior Digital Marketing Manager
DistributionNOW
Bringing over 17 years of experience in new media marketing and digital branding, Ryan played a leading role at Dell during the rise of the digital internet age spanning brand management and digital customer experience with key contributions such as the groundbreaking custom configurator. His innovative marketing strategies are currently making waves in the oil/distribution sector in my senior management role at recent spinoff company of NOV called DistributionNOW where he has transformed them from tradeshow and word-of-mouth advertising into the world of digital and interactive marketing and automation with a solid web presence and result oriented, data-driven brand management and advertisement campaigns.

Ryan completed a MBA and Bachelors at St. Edwards University with a double major in Marketing and Computer Information Systems respectively. As an Eagle Scout, he was and still is very active in community outreach for returning and wounded soldiers, veterans, orphans as well as sick and under privileged children through his leadership roles in exotic auto clubs as Founder of Hill Country Drives and his tour of duty as local Viper Club of America President where he launched the widely attended Texas Viper Round-Up.
Jim Lyman
Senior Director, eCommerce and Mobility
US Foods
Jim is an innovative leader with over 20 years of experience in B2B Marketing, eCommerce, Mobility, and merger integration that has lead successful multi-year digital transformation initiatives across organizations leveraging variety technology strategies.   Jim has worked in both the public and private sector and utilizes his strong a business process consulting background.
Dave Krohn
Head of eCommerce and Customer Acquisition
Del-City
Dave Krohn is Head of eCommerce & Customer Acquisition for Del City, a global distributor of 12V electrical & transportation supplies. Recruited to Del City in 2010, Dave led the transformation of a 60+ year old catalog company into an ecommerce driven organization. In just over four years, Del City has increased the number of annual new customers acquired by six-fold, been recognized as one of the fastest growing ecommerce businesses in its vertical, and is now conducting the majority of their business online. Prior to working for Del City, Dave held various digital marketing positions at Uline and Briggs & Stratton. Dave is data driven marketer and is passionate about driving profitable growth through digital channels.

Devashish Saxena
Group VP, Global eCommerce and Multichannel Convergence
Rexel
Devashish is currently leading digital and ecommerce at Rexel. He joined Rexel in 2013 and is responsible for defining how digital fits into Rexel’s evolution to a multichannel business. Since joining Rexel, Devashish has built a global hybrid digital team with Centers of Excellence at the group level that work together with digital teams at the country level to bring digital capabilities that connect and serve customers across their lifecycle.
 
Prior to joining Rexel, Devashish has worked at the crossroads of digital and international for most of his career. He has built and lead digital and ecommerce organizations in several companies including Texas Instruments and Premier Farnell. He has lived and worked in North America, Europe and Asia and currently spends most of his time in Dallas and Paris.

Oskar Kaszubski
Director, Global Commercial Innovation
Kimberly-Clark
Oskar Kaszubski is an executive focusing on global e-commerce business hyper growth transformation with 15 years of experience in e-commerce and digital marketing. For the past 2 years, he has been transforming Kimberly-Clark Professional business in 50 countries worldwide to a world class e-commerce business. His team remit includes: e-commerce strategy, marketing technology, channel innovations and digital innovations labs. Prior to joining Kimberly-Clark, Oskar Kaszubski was Director E-Commerce and Digital Marketing at Meda Pharmaceuticals, Top 40 Pharmaceutical company in the world. He has been also leading many successful online start-ups: soccer fan site, entertainment site and software as a service e-commerce platform. He is based in Atlanta, GA. Avid European football (Chelsea FC), theater, literature and travel fan. Speaks English, Polish and Russian.

Jody Yeganeh
Senior Director, eCommerce
Lawson Products
Jody Yeganeh is Senior Director of Digital Marketing & ECommerce for Lawson Products, Inc., a distributor of MRO products based in Chicago, Ill. Jody is responsible for the development and support of all Lawson Products websites, all business transacted over the Internet as well as online marketing & advertising programs. Most recently, Jody led the successful re-launch of Lawson’s US and Canadian websites – Lawsonproducts.com and Kent-automotive.com along with newly developed Mobile Web and Mobile Catalog apps for customers and the organization’s sales team. Prior to Lawson Products, Jody was with Sears Holdings Corporation where she led direct business acquisition efforts, including search (SEM/SEO) and affiliate marketing for Sears.com and Kmart.com. Before Sears, she spent seven years with W.W. Grainger, Inc., where she led Internet marketing, the first redesign and expansion of Grainger.com and the integration of e-Publishing & merchandising capabilities. Jody has also worked for Anixter, Inc., a $4B global distributor. During her 10 years with Anixter, Jody was responsible for the Marketing Communications organization, including the company’s initial entry into Internet marketing and EBusiness. She holds a BA from Ohio Northern University and an MA from the University of Chicago.
Rob Elzner
eCommerce Marketing Director
Dell
Rob Elzner is an accomplished eCommerce and marketing operations senior professional with a strong blend of B2B & B2C eCommerce sales, extensive marketing & technology services experience and is used to leading large professional organizations and business development.  He has been part of Dell for the past 13 years holding positions as a highly effective project and program manager with history of leading complex yet successful launches and integrations on time and under budget.  For the past 6 years he has been responsible for web sales on Dell.com, customer pathing and funnel strategies, site merchandizing and web site conversion optimization, and highly involved in digital marketing efforts.  Rob has passion for technology and analytics as it relates to customer shopping and purchase behaviors
Kevan Savage
Director, Integrated Marketing Management
Thermo Fisher Scientific
Kevan Savage is the Director of Integrated Marketing for the Life Science Group within Thermo Fisher a $4.5Bm group. Leveraging leading-edge technology, he is responsible for accelerating the monetization of customer touch points through multi-channel demand creation programs, CRM and data management activities, lead management, optimized processes and other core marketing services.
Prior to joining Thermo Fisher Scientific (formerly Life Technologies), Kevan created and led B2C and B2B multichannel marketing strategies in retail, travel and educational industry verticals.
Kevan currently resides in San Diego, CA with his wife and children.
Alison Challman
VP, Marketing and Brand Solutions
Avnet
Alison Challman serves as Vice President of Marketing and Brand Solutions for Avnet Technology Solutions, HP Solutions Group, Americas. In this role, she oversees channel marketing and enablement, business development and technical pre-sales functions across the HP portfolio of product and services. Previously, Challman was the director of Strategic Marketing for Avnet Technology Solutions, Americas, with responsibility for the go-to-market strategy and value proposition for the group’s suppliers and partner resellers. Prior to Avnet, Challman led product marketing, corporate communications and analyst relations programs at TSYS, Quest Software and Hewlett-Packard. Challman has more than 18 years of experience managing business-to-business marketing initiatives in the enterprise computing market, including product marketing, channel strategy and corporate positioning to evangelize business strategy. In 2010 and 2014, Challman was recognized by CRN Magazine as one of the Top Women of the Channel. Challman earned her Bachelor of Arts degree in Journalism and Communications from the University of Northern Colorado.
Anne Vranicic
Marketing Director
Valin Corporation
Bill Henricks
Chief Operating Officer
DGI Supply
Bill is the Chief Operating Officer for DoALL Company.  As COO, he has P&L responsibility for the portfolio of DoALL Companies including DGI Supply.  In his 7 years as COO, the company has enjoyed unprecedented grown and profit improvement.  He attributes this to the team that surrounds him and the family that supports him. 

Prior to taking over operations, Bill served for 10 years in various roles across the DoALL Companies ranging from Integrated Supply to Marketing.  He sits on several boards in and outside of the organization.  He is also the current President of DoALL Company’s manufacturing division, Continental Machines. 

Bill has a Bachelor’s degree in Business Administration from Pepperdine University and a Master’s degree in Business from the University of Chicago’s Booth School of Business.

Bill is married to Sonya and they live with their two daughters, Julia and Leighton in Lake Forest, IL. 

Kathleen Koson
Senior Manager, Technology Solutions, Timberland
VF Corporation
Kathleen has spent ten years at Timberland implementing business solutions, which remove hurdles and clear the way for Sales Teams and Retailers to maximize their time selling.  She is Timberland’s expert in B2B commerce, having launched the brand’s first platform in 2006 and subsequent platforms in 2010 and 2014.  As a member of VF’s Coalition of Outdoor Brands, Kathleen keenly understands the dilemmas organizations face when deciding to invest in B2B technology, such as: How do I make B2B equally valuable to sales reps and customers?  How do I make B2B platforms as good at selling-in as selling-through?  How do I optimize product & marketing assets?  What is the right relationship between B2C and B2B?  As a member of the Sales Operations team and liaison between Business and IT teams, Kathleen is experienced in building strong partnerships.  She is a relentless collaborator and a skilled change agent who consistently seeks “win-win” solutions.
Rajeeve Kaul
VP, Strategy
ORS Nasco
Rajeeve has a proven track record of growing margin and unlocking value. He does this by focusing on pricing and analytics to gain insights and drive business decisions. Rajeeve has an extensive background in leading and creating organizations focused on deploying advanced analytics for business decisions. Most recently he served as Senior Vice President responsible for pricing and strategy at OfficeMax from 2011. He was previously with Cardinal Health where he was Vice President of Strategy and Pricing and Vice President of Customer Acquisition and Profitability Management. Prior to his role at Cardinal, he served as a director responsible for retail optimization and analytics for AutoZone, a Fortune 300 automotive aftermarket retailer. Rajeeve’s previous experience has also included roles focused on deployment of advanced analytics to improve decision making across product assortment, pricing, Six Sigma process improvement and profitability modeling for GE and Advanta Mortgage. He also served as a management consultant with ZS Associates focusing on marketing ROI and sales force effectiveness.
Rajeeve has an MBA in Marketing and an MS specializing in Statistical Analysis from the University of Massachusetts, Amherst.
Tory Brunker
Director, B2B eCommerce Marketing
Office Depot
Tory has over 20 years in delivering revenue and margin within Fortune 250 companies to their B2B business P&L.  Her strength lies in her ability to innovate quickly through strategy and direction but also deliver plans that generate immediate sales results.  She uses data to drive decisions and measure success. She has specialized in developing strategy and operational plans that are a collaboration between marketing and sales with cross channel execution.  She is currently the Director, B2B eCommerce Marketing at Office Depot.  In her role, she is responsible for Marketing Strategy and Planning for their two B2B web properties, customer facing email programs, trigger marketing, website "learn" content, and web lead generation programs.   Prior to Office Depot, she spent almost 16 years at Dell working in various digital and traditional marketing roles.
Brian Smith
Director, Digital Channel Management
Airgas
Brian M. Smith currently serves as the Director of Digital Channel Management for Airgas USA, charged with overall oversight of adoption and change/thought management of off of Airgas’ digital platforms.  He has spent the last decade of his career in Brand management and marketing, specializing in digital and social, for companies such as TESSCO, Hershey’s, Church & Dwight (Trojan Brand), CODi Worldwide, and Accenture Digital/Interactive.  Additionally, he serves as an Adjunct Professor of Business in the School of Management Studies at Eastern University.  A retired Naval Officer, Brian completed his undergraduate work at the LeBow College of Business at Drexel University, holds his MBA from the Fox School of Business and an M.Ed in Educational and Organizational Psychology from the College of Education at Temple University, where he is currently completing dissertation work for his Ph.D. 
John Fisher
Global Head, B2B Marketing
Hybris Software, an SAP Company
John Fisher is the Global Head of B2B Marketing for hybris Software, an SAP company, a leader in ecommerce platform software. He oversees all thought leadership, industry marketing and communications to help prospective customers make informed decisions on their ecommerce platform purchase. Prior to hybris, he served as the VP, E-commerce at Aramark, a $14B food services company where he implemented both an ecommerce and SFA/CRM system and served as digital transformation leader within the business. John has 20 years of digital experience in B2C and B2B ecommerce, digital marketing, social/mobile, SFA/CRM and online lead generation. He has run ecommerce and digital businesses for major websites, such as Excite.com, Audible.com and Prodigy and Fortune 500 firms such as Aramark and Mars, Inc. John has an MBA in Marketing from Columbia Business School and speaks regularly on digital transformation at industry events including the Game Plan B2B Conference and numerous Internet Retailer webinars.
Brian Diehl
B2B Industry Principal
Hybris Software, an SAP Company
Brian Diehl is an Industry Principal at hybris Software, with a focus on B2B commerce.  He brings 17 years of IT experience in manufacturing, where he held multiple leadership roles in the US and Europe.  Most recently, he was the Director of Innovation and Channel Technology focused on the strategy and execution of the technology platforms for Bobcat’s dealer network in North America and Europe.
Justin King
B2B eCommerce Strategist
Oracle
Justin has over 15 years experience as an agency guy, entrepreneur and evangelist in e-commerce. “The intersection of Big Data, Internet and the Hardware shift to the Cloud is a fascinating place to be, and I am thrilled to be on the forefront of this exciting new era.” Justin is the Global Commerce Evangelist at Oracle focused on B2B eCommerce. He works with customers to help them understand and build e-commerce strategies that are visionary, tactical, and have meaningful business impact. He is the editor of ECOMMERCEandB2B.com, regular contributor at Oracle.com, and Board Advisor to a software startup.
Russell Scherwin
Worldwide Sales Executive, Commerce Software
IBM
Russell Scherwin leads worldwide go-to-market strategy and field execution for IBM's B2B Commerce Solutions. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, commerce, humor, and technology management into a deeply relevant, and entertaining message. Russell has provided management consulting for Fortune 500 company's on their go-to-market strategies and omni-channel execution. Russell holds a BS in Computer Science from SUNY Binghamton and an MBA from NYU.
David Hess
VP, Sales and Marketing
Perficient
With over fifteen years of experience in direct marketing and eCommerce, David is a senior sales director who believes in a customer centric focus and coaches his teams to solution sell with personal and professional integrity. His thorough understanding of business drivers and experience with the unique needs and challenges of various industries allows David to provide relevant and thoughtful strategic guidance. David graduated from Drake University and obtained his Executive M.B.A from UW - Milwaukee.
Linda Taddonio
Chief eCommerce Strategy Officer
Insite Software
Linda co-founded Insite in 2004, bringing 25 years of experience in industries focusing on manufacturing and distribution. She brings a unique understanding of eCommerce initiatives, business process, and ERP knowledge, as well as an extensive financial background to Insite Software. She offers Insite's clients a unique blend of expertise, helping them to set and evolve their eCommerce strategy to deliver B2B or B2C commerce sites.  Linda spent 10 years as a successful independent consultant focusing on ERP software selection, implementation, training, and business process improvement with a number of different manufacturers and distributors. She is a CPA, has a B.A. in Music and a M.A. in Accounting from the University of Iowa.
Avanish Sahai
Chief Product Officer
Demandbase
Avanish Sahai brings 20+ years of cross-functional leadership to Demandbase. As Chief Product Officer, Avanish leads product strategy, product management, and technology relationships. Prior to Demandbase, he was the Global Vice President of ISV's and Channels at salesforce.com, where he helped establish and scale the leading B2B apps marketplace, AppExchange, to over $1B in ecosystem revenues. Previously he was a senior executive at early stage companies: BDNA (acquired by PS'Soft), Cogency, Blazent and Impresse (acquired by EFI/PrintCafé). Avanish also was a management consultant at McKinsey, where he spearheaded the Software and Services practice. He started at Oracle, in engineering and product management. Avanish holds an MBA from UCLA Anderson, an MS in Computer Engineering from Boston University and a BS in Computer Engineering from the University of São Paulo, Brazil. He is passionate about globalization (visited all continents except Antarctica), soccer (go Brazil!) and innovation (which is why he's at Demandbase).
Jay Dettling
Managing Director
Accenture Digital
Jay Dettling is a Managing Director with Accenture Digital where he leads the North American Digital Platform Delivery team across content, ecommerce and digital marketing platforms. Jay also serves as President of Acquity Group, a US-based digital agency acquired in 2013 by Accenture Interactive. Jay has over twenty-two years of experience working with clients to harness the power of digital and its transformative capabilities.
Suchit Bachalli
President
Unilog
A 2015 Philadelphia 40-under-40 honoree, Suchit Bachalli is the President of Unilog Content Solutions. Unilog’s flagship product, e-commerce platform CIMM2, is changing the B2B space by providing the comprehensive infrastructure needed to deliver on the promise of e-business. Suchit brings nearly 15 years of technology sales and management experience to Unilog’s intentional focus on wholesale distribution, retail and online commerce. “I have been singularly fortunate to have had a ringside view of some of the most exciting B2B transformations and participated in most of them,” says Suchit. “There is so much innovation happening in B2B commerce, I truly believe this is one of the most exciting places to be.” Suchit looks forward to chairing the Omnichannel Development Day at this year’s B2B Online Event.
Rence Winetrout
CMO & EVP Commerce Strategy & Interactive
Aaxis Commerce
Rence leads AAXIS’ Commerce Strategy & Interactive practice, with the primary focus of helping B2B and B2C clients achieve online growth and profitability. Prior to joining AAXIS, Rence served as the global head of commerce and digital marketing at Taylormade Adidas Golf for B2C and B2B, the global SVP of Marketing at Altec Lansing, a co-founder at Betabrand.com, and the former Chief Webmaster at Apple. For nearly 20 years, Rence has enjoyed helping companies, from both the client-side and consulting-side, achieve real business results from their digital initiatives.
Jeff Hunt
Founder and CEO
Snap36
An online marketing veteran, Jeff Hunt spent ten years at Adobe-Scene7 energizing his passion in rich media, merchandising and user experience. After opening Scene7 offices in Chicago, London, Paris and Hamburg, Jeff listened to his clients and recognized an unmet demand for spin photography. Inspired to offer a more visually interactive online experience, Jeff founded Snap36 to deliver turnkey photography services and provide the equipment, technology and expertise needed to implement 360° & 3D spin photography.
Paul Wlodarczyk
VP, Industrial Solutions Practice Leader
Earley Information Science
Paul Wlodarczyk leads technology selection and strategy engagements for Earley Information Science. Technology selection projects focus on enterprise content management, search, user experience, and taxonomy management software. Strategy projects focus on business process improvement, metadata management, and knowledge management, with an emphasis on roadmap planning, ROI analysis, and quick win strategies.

Paul helps clients compete by improving their content lifecycles - business processes and workflows that span content collaboration, management, localization, publishing, and search. Paul brings over 30 years’ experience in business management, advisory,  technology, operations, and software development, with expertise in the areas of enterprise content management, knowledge management, collaboration and workflow, technical publishing, user experience, learning technologies, and knowledge worker productivity.

Travis Ebel
Senior Director, Digital and Omnichannel Commerce, North America
HCL Technologies
Travis Ebel is Sr. Director Digital and Omnichannel Commerce at HCL Technologies. He has over 15 years experience in B2C and B2B ecommerce as well as technology consulting, strategy, and digital enablement for large multinational corporations. Before coming to HCL in 2013, he spent 9 years at GSI Commerce and eBay Enterprise where he was responsible for sales and business development. Travis has also held sales, marketing, and leadership roles at McAfee.com, Lycos, and Stream International helping global retailers, manufacturers, and media companies with digital commerce and business transformation.
Ian O'Brien
Chief Solutions Officer
Four51
Like you, Ian O’Brien has been interested in solving businesses' challenges via technology since the dawn of the internet. An expert in B2B eCommerce from his experience building dozens of complex on-line ordering solutions as the CIO at WorkflowOne/Standard Register, overseeing multiple digital strategies as CTO at Marlin Equity Partners and transforming GiftCertificates.com’s into a premier Omni Channel Incentive provider as it's CEO. And now as Four51's Chief Solutions Officer, Ian is focused around helping our customers grow and scale their online business while reducing transaction costs. Ian will provide a different perspective to you during this session using real life customer examples from Four51’s 15 years of experience helping Fortune 1000 customers with their B2B eCommerce needs.
Tim McLaughlin
Co-Founder and CEO
Siteworx
Tim McLaughlin is the CEO and Co-Founder of Siteworx, LLC, am award-winning digital experience agency built on the premise that design and technology can and should work seamlessly together. Drawing from his diverse background in emerging technologies and interfaces, fluency in multiple programming languages and expertise across a wide range of architectures, Tim led the formation of Siteworx’ multi-disciplinary consulting approach. For more than a decade, Siteworx has used this approach to help its enterprise clients achieve improved results across virtually every key digital marketing metric, i.e., brand resonance, user engagement, conversions, performance and scalability. Tim regularly evangelizes on the topics of digital experience management, mobile platform strategies and the integration of marketing and technology to achieve improved business and customer outcomes. Tim is frequently cited in trade and business media, including the Wall Street Journal, Washington Business Journal, DMNews, and Mobile Commerce Daily.
Cindy Thoenes
Business Analyst and eCommerce Strategist
BlueSky Technology Partners
As an eCommerce strategist for BlueSky Technology Partners, Inc., Cindy Thoenes is a trusted advisor consulting with both B2B and B2C organizations on their eCommerce strategies and tactics. With 15 years of eCommerce experience, she is a thought leader serving as a subject matter expert on the capabilities of WebSphere Commerce, competitive solutions and differentiators in the eCommerce space, and eCommerce and technology trends. From 1999 until 2009, Cindy served as the Business System Manager at Milwaukee Electric Tool, responsible for eBusiness development, and engineering and collaborative applications. In BlueSky’s B2B sector, Cindy leverages her extensive experience of applying technology to business processes to manage eBusiness solutions. Because of her varied background in the manufacturing and distribution industries, Cindy has the technical expertise and trade knowledge to work directly with technologists to develop solid solution architectures and approaches to eBusiness solutions of varying sizes. Cindy also has leadership experience in marketing and branding, web site content management, ERP systems integration, CRM solutions implementation, sales, and project management. She holds a BS in Applied Mathematics, and Engineering & Physics from the University of Wisconsin-Madison.
Johan Boström
Co-Founder and Chief Strategy Officer
inRiver
Johan is a co-founder of inRiver, a leading Product Information Management vendor, and currently serves as the Chief Strategy Officer. Johan is an industry authority in the areas of e-commerce and product information management and is deeply committed to help improve inRiver’s customers’ business performance. He has a background as an information architect, having worked in the areas of e-commerce, content management and portals since 1995. Prior to founding inRiver in 2004, Johan held leading sales and enterprise content management positions at UDK and the Sema Group. Johan studied data communication, system development and philosophy at the University of Umeå, Sweden.
Kevin Carlson
VP, Chief Security Officer
Optaros
Kevin Carlson is a 25-year industry and consulting veteran with a unique combination of technology expertise and business acumen. A B2B eCommerce expert and two-time CTO and founder of multiple successful startups, Carlson brings his technology leadership and entrepreneurial spirit to his role as vice president, client partner and chief security officer at Optaros. Carlson is an experienced leader of technical and consulting teams and an expert in business development, client relationship, project management and delivery.
Jill Steinhour
Digital Marketing Executive, High Tech/Telco
Adobe
Jill Steinhour is a Marketing Executive with 20 years of strategic business planning, marketing analytics, product management and delivery experience in the High-Tech, Bio-Tech, and Manufacturing industries. Jill joined Adobe Systems in June 2011 as Director of High-Tech Strategy. In this capacity, she leads strategic engagements with Adobe’s top tier clients in support of their efforts to develop B2C & B2B digital marketing strategies, which employ industry best practices and leverage interactive marketing technologies. Jill is also a contributor to Adobe thought leadership forums and frequent speaker at digital marketing conferences and High-Tech & Telco Industry events. Prior to joining Adobe Systems, Jill held leadership positions at HP, Agilent and IBM. She has expertise in market research & sizing, customer insights and predictive model development and business performance management strategies for consumer and commercial markets. During her tenure at HP, Jill directed efforts to integrate and extract intelligence from large and diverse data stores to deliver HP’s first comprehensive data repositories that supported the development of addressable market & consumer predictive models.
Kelly Manthey
VP, Strategy and Innovation
Solstice Mobile
Kelly Manthey is Vice President of Strategy and Innovation at Solstice Mobile. As part of Solstice Mobile's executive team, Kelly leads the Strategy practice. Her team is responsible for driving a human-centered design approach to solving problems with emerging technology and creating more delightful user experiences. Kelly is actively involved in mentoring the next generation of technology leaders and founded the Women in Technology forum at Solstice Mobile as a source of mentorship and support. Kelly's tech career began at Andersen Consulting (Accenture) and over the last 15 years she has built applications, managed engagements, and provided Fortune 1000 companies with strategic business and technology advisory.
Brody Buss
President
Layer One Media
Brody never stops wondering how he can drive his clients business. And he never stops challenging his team to do the same. Today, that means something very different than it did just a few iPhones ago.

Why? Because new technologies for B2B manufactures are entering the picture at a dizzying speed. They join numerous, existing technologies. It all adds up to a lot of uncertainty. Even those clients who have something of an understanding— aren’t fully aware. But Brody is. He’s one of the rare few out there who knows just which technology can truly deliver against a set of business objectives. For real.

Think marketing automation. Everyone is talking about what it can do. But Brody tells you what it’ll do for your company—specifically. Count on Brody to bring the kind of leadership and knowledge you can trust and easily communicate to all stakeholders.


Randy Higgins
VP, Managed Growth Services
Insite Software
Paul Kruger
Director, Internet Operations
BSN Sports
As Director of Internet Operations at BSN SPORTS, Paul Kruger is responsible for developing and maintaining a family of B2B and B2C eCommerce websites utilizing Magento Enterprise, PHP, and SAP eCommerce plaforms. Paul joined BSN SPORTS in 1991 after working for Della Famina McNamee Agency. Paul earned his bachelor’s degree in Advertising from the University of Texas at Austin.