Dan Panattoni

Head of Global B2B eCommerce
HP Inc

With 15 years of experience in B2B marketing, Dan is responsible for Anixter's digital marketing and eCommerce strategy. In 2010, Dan kicked off Anixter's social media presence and drafted Anixter's first social media policy.

Check out the incredible speaker line-up to see who will be joining Dan.

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Building Innovative Digital Strategies

Saturday, December 5th, 2015

14:25 Social Media Strategies: Recognizing the Opportunities

Hear the very polarizing views on how effective social media is for the B2B industry. Is it a useful tool? A strategic necessity? Or something to be ignored? It is a channel that is getting much attention in 2015. But what are its real benefits? How do you executive it well? Hear digital experts debate this and their strategies on:
• Tactics on initiating new relationships through a social media platform
• Showcasing your expertise to teach users and build brand awareness
• Assessing your social media opportunities and identifying when it is a waste of time and resources