Omnichannel Development Day

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Over the past five years, 3M has invested significantly in digital transformation and electronic commerce programs. These have resulted in world-class e-commerce execution in diverse go-to-market models, social engagement initiatives across B2B forums/blogs and consumer portals, and revitalization of 3M.com using responsive user engagement capabilities for Innovation story telling. Here Raj Rao will discuss:
• Working across diverse market segments and global teams to design, develop and execute strategic initiatives, while transforming the enterprise technology platforms through SaaS and on-premise solutions.
• Tackling real-world issues, challenges and best practices associated with 3M‘s digital transformation

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Lance Kinerk will walk the audience through investment decisions that executives were asking before Ingersoll Rand was willing to invest in overhauling their current digital presence. Insuring that there was truly a benefit to the customer and the business to make investments in digital. The session will look at the before and after of a site and the factors that go into making adjustments and changes.

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Join two former client-side ecommerce leaders as they share their lessons learned from planning, building and running their B2B eCommerce businesses.
Gain practical advice and guidance both from a manufacturing and wholesale distribution perspective as you work towards your digital transformation.

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Tremendous change is driving B2B organizations to reconsider how digital capabilities impact market forces and competitive advantage. B2C and B2B are converging-but B2B organizations have different considerations for driving effective channel execution. Customer Centricity in a B2B world entails deeply understanding organizations and individuals. Omni-channel in a B2B world entails consistency across field and digital selling channels. You'll learn to provide your sales and marketing leaders with the ability to execute market strategies in every customer interaction, while optimizing margin in every transaction. Attendees will leave this interactive session with insights on addressing B2B Commerce projects' 5 critical success factors, while avoiding common adoption detailers.

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Digital marketers are at the epicenter of many corporate digital transformation initiatives. Marketing teams face rising expectations, to keep up with ever-changing and increasing customer expectations and engage customer through new channels. This face-paced sea of change is resulting in considerable challenges for marketers as they strive to meet heightened expectations from their customers and their organizations.
This fire-side chat focuses on Thermo Fisher’s digital marketing transformation and explores the changing role of marketing, the sourcing and development of digital marketing talent and the importance of the right technology partner.

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Traditional distribution chains are being disrupted by the transparency and efficiency of the internet. Many participants in those demand chains who don't have direct end customer relationships are rushing to develop their “on-line” brands to supplement and potentially replace their existing channel strategy. But at Four51, we believe disruption does not necessarily need to lead to replacement. During this session, we will discuss a few alternative digital commerce strategies to enhance your existing channels and look to improve your demand chain, instead of replacing it.

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When it comes to mobile, there are very polarizing views in the industry. To some, it is a useful tool and channel to integrate into their digital strategy. To others, it is a necessary evil that requires resources they’d rather allocate elsewhere. But regardless of the stance you take, it is clear it is a major priority in 2015. Companies cannot ignore it’s significance as over half the industry does research on their phone before making a purchasing decision. As important as it is, mobile can be a difficult channel to tackle. How much content, how much money, how time should be spent on it? Rajeeb Mohapatra discusses how to jump start your mobile strategy, cutting through the unnecessary extras to lead you to a streamlined mobile game plan, including:
• Mobility experience in B2B customer’s journey
• Matching mobile capabilities with customer’s need
• Considering best practices and industry trends
• Selecting the mobile touch points – App, Site or both

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This keynote, led by Devashish Saxena, will guide you through his journey of how he built Rexel’s digital strategy, what it is, how they are bringing it to life, and what results they expect to drive. As a leader in the space, Rexel’s digital business is completely integrated into the evolution of their business model. Their omnichannel approach has been an ongoing effort that has changed the way Rexel finds, sources and retains customers. After all, digital transformation is really about business transformation at the global level.
• A step by step journey of how Rexel’s digital team built their strategy
• Tailoring your digital approach to help promote the most global integration
• Promoting digital adoption across all business units and functions

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