Ian O'Brien

Chief Solutions Officer
Four51

Like you, Ian O’Brien has been interested in solving businesses' challenges via technology since the dawn of the internet. An expert in B2B eCommerce from his experience building dozens of complex on-line ordering solutions as the CIO at WorkflowOne/Standard Register, overseeing multiple digital strategies as CTO at Marlin Equity Partners and transforming GiftCertificates.com’s into a premier Omni Channel Incentive provider as it's CEO. And now as Four51's Chief Solutions Officer, Ian is focused around helping our customers grow and scale their online business while reducing transaction costs. Ian will provide a different perspective to you during this session using real life customer examples from Four51’s 15 years of experience helping Fortune 1000 customers with their B2B eCommerce needs.

Check out the incredible speaker line-up to see who will be joining Ian.

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Omnichannel Development Day

Thursday, November 5th, 2015

15:45 Next Generation Digital Demand Chains

Traditional distribution chains are being disrupted by the transparency and efficiency of the internet. Many participants in those demand chains who don't have direct end customer relationships are rushing to develop their “on-line” brands to supplement and potentially replace their existing channel strategy. But at Four51, we believe disruption does not necessarily need to lead to replacement. During this session, we will discuss a few alternative digital commerce strategies to enhance your existing channels and look to improve your demand chain, instead of replacing it.