Raj Rao

VP, Global eTransformation
3M

I am a native of Bangalore, India. My passion is the work that I do at 3M, leading our global organization through transformational Digital programs. There is a significant emphasis on strengthening 3M’s customer connections through new Marketing and sales technologies, empowering employees through Social tools and deploying enhanced commercial models. Over the past 5 years, our inspired teams have executed exciting eCommerce, Social engagement and responsive design programs that stretch globally, and involve functional areas such as R&D, Sales, Marketing, Supply chain, Finance and Legal.

I’ve lived and worked in West Europe, Middle East, Asia and North America experiencing the diversity inherent in today’s interconnected cultures. My professional foundation is in Marketing and Financial analysis, and Procter & Gamble is my alma mater.

Check out the incredible speaker line-up to see who will be joining Raj.

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Omnichannel Development Day

Thursday, November 5th, 2015

08:35 Building Your Digital Transformation Strategy: Where Are You and Where Are You Going?

Over the past five years, 3M has invested significantly in digital transformation and electronic commerce programs. These have resulted in world-class e-commerce execution in diverse go-to-market models, social engagement initiatives across B2B forums/blogs and consumer portals, and revitalization of 3M.com using responsive user engagement capabilities for Innovation story telling. Here Raj Rao will discuss:
• Working across diverse market segments and global teams to design, develop and execute strategic initiatives, while transforming the enterprise technology platforms through SaaS and on-premise solutions.
• Tackling real-world issues, challenges and best practices associated with 3M‘s digital transformation