John Fisher

John Fisher is the Global Head of B2B Marketing for hybris Software, an SAP company, a leader in ecommerce platform software. He oversees all thought leadership, industry marketing and communications to help prospective customers make informed decisions on their ecommerce platform purchase. Prior to hybris, he served as the VP, E-commerce at Aramark, a $14B food services company where he implemented both an ecommerce and SFA/CRM system and served as digital transformation leader within the business. John has 20 years of digital experience in B2C and B2B ecommerce, digital marketing, social/mobile, SFA/CRM and online lead generation. He has run ecommerce and digital businesses for major websites, such as Excite.com, Audible.com and Prodigy and Fortune 500 firms such as Aramark and Mars, Inc. John has an MBA in Marketing from Columbia Business School and speaks regularly on digital transformation at industry events including the Game Plan B2B Conference and numerous Internet Retailer webinars.