Ryan Fox, Senior Digital Marketing Manager at DistributionNOW
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Ryan Fox


Senior Digital Marketing Manager
DistributionNOW

Check out the incredible speaker line-up to see who will be joining Ryan.

Download The Latest Agenda

Digital Transformation Implementation

Tuesday, January 5th, 2016


10:00 Measuring Your Digital ROI: How to Justify the Price Tag

When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. So how do you justify these investments to your organization and leadership? The right analytics and data can help get to the root of your investments and how exactly they are working for you. This panel will discuss the different strategies and measurements companies can use to determine their return on digital investment by:
• Defining your attribution parameters - what’s your measuring stick?
• Navigating the analytics of your investments to find the most pertinent data
• Transforming your data into usable educational content for your superiors

Omnichannel Development Day

Thursday, November 5th, 2015


12:00 Data Overload: Mastering the What, When and How of Data Utilization

Data has been the focal point of many discussions over the past few months and years. It is easy to get bogged down in sheer amount of data you can find and interpret from your digital business. But turning that data into usable drivers is the challenge. Ryan Fox walks you through how to manage your data:
• Determining which data is most important to your digital initiatives
• Organizing your data and analytics efforts to tell the right story
• Building your case for further funding and buy-in through the numbers