B2B Online 2015 (past event)
May 11 - 13, 2015
Contact Us: 888-482-6012
Ryan Fox
Senior Digital Marketing Manager
DistributionNOW
Check out the incredible speaker line-up to see who will be joining Ryan.
Download The Latest AgendaDigital Transformation Implementation
Tuesday, January 5th, 2016
10:00 Measuring Your Digital ROI: How to Justify the Price Tag
When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. So how do you justify these investments to your organization and leadership? The right analytics and data can help get to the root of your investments and how exactly they are working for you. This panel will discuss the different strategies and measurements companies can use to determine their return on digital investment by:
• Defining your attribution parameters - what’s your measuring stick?
• Navigating the analytics of your investments to find the most pertinent data
• Transforming your data into usable educational content for your superiors
• Defining your attribution parameters - what’s your measuring stick?
• Navigating the analytics of your investments to find the most pertinent data
• Transforming your data into usable educational content for your superiors
Omnichannel Development Day
Thursday, November 5th, 2015
12:00 Data Overload: Mastering the What, When and How of Data Utilization
Data has been the focal point of many discussions over the past few months and years. It is easy to get bogged down in sheer amount of data you can find and interpret from your digital business. But turning that data into usable drivers is the challenge. Ryan Fox walks you through how to manage your data:
• Determining which data is most important to your digital initiatives
• Organizing your data and analytics efforts to tell the right story
• Building your case for further funding and buy-in through the numbers
• Determining which data is most important to your digital initiatives
• Organizing your data and analytics efforts to tell the right story
• Building your case for further funding and buy-in through the numbers