Kathleen Koson

Senior Manager, Technology Solutions, Timberland
VF Corporation

Kathleen has spent ten years at Timberland implementing business solutions, which remove hurdles and clear the way for Sales Teams and Retailers to maximize their time selling. She is Timberland’s expert in B2B commerce, having launched the brand’s first platform in 2006 and subsequent platforms in 2010 and 2014. As a member of VF’s Coalition of Outdoor Brands, Kathleen keenly understands the dilemmas organizations face when deciding to invest in B2B technology, such as: How do I make B2B equally valuable to sales reps and customers? How do I make B2B platforms as good at selling-in as selling-through? How do I optimize product & marketing assets? What is the right relationship between B2C and B2B? As a member of the Sales Operations team and liaison between Business and IT teams, Kathleen is experienced in building strong partnerships. She is a relentless collaborator and a skilled change agent who consistently seeks “win-win” solutions.

Check out the incredible speaker line-up to see who will be joining Kathleen.

Download The Latest Agenda

Digital Transformation Implementation

Tuesday, January 5th, 2016

13:35 Where Should Digital Go? Maintaining the Integrity of the Digital Team Under Non-Digital Functions

The digital and eCommerce function has had many homes in many different companies over the years. While some organizations prefer to leave it as a stand-alone team others prefer to roll them up into another function like marketing or IT. But each one of these locations has its own set of benefits and pitfalls. In this panel hear executives discuss what it means to place your digital team in certain parts of the organization by:
• Examining the differences between housing your digital team under marketing vs. IT
• Determining when your digital team should separate from the pack
• How to give your digital team a voice at the executive table

Omnichannel Development Day

Thursday, November 5th, 2015

11:00 Making a Change - Do You Renovate or Start Fresh? What to Consider When Your Business has Outgrown Your Current B2B Solution

B2B commerce and technology is evolving quickly and for the better. If you’ve got a current platform, chances are you’re continually looking for ways to enhance it to keep pace with your customer’s expectations and your competitor’s offerings. Are you considering an overhaul of your current platform? Or is it time to start fresh with a new vendor? This workshop will walk you through what to consider when making a major change, including:

• Seeking a win-win for both Sales and IT: choosing a solution that helps you sell more and reduce complexity
• The right size for right now: choosing a solution that fits now and grows with you, verses one you’ll need to grow into
• Aligning your ways with your means: choosing a new solution that leverages your talent and resources while minimizing disruption to your organization
• Embracing change: convincing your customers and sales reps to join you in the transition to retain and drive new adoption.