Russell Scherwin

Worldwide Sales Executive, Commerce Software
IBM

Russell Scherwin leads worldwide go-to-market strategy and field execution for IBM's B2B Commerce Solutions. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, commerce, humor, and technology management into a deeply relevant, and entertaining message. Russell has provided management consulting for Fortune 500 company's on their go-to-market strategies and omni-channel execution. Russell holds a BS in Computer Science from SUNY Binghamton and an MBA from NYU.

Check out the incredible speaker line-up to see who will be joining Russell.

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Omnichannel Development Day

Thursday, November 5th, 2015

14:00 IBM Interactive Keynote: Executing Your Go-to-Market Strategy Digitally: 5 Crucial Considerations

Tremendous change is driving B2B organizations to reconsider how digital capabilities impact market forces and competitive advantage. B2C and B2B are converging-but B2B organizations have different considerations for driving effective channel execution. Customer Centricity in a B2B world entails deeply understanding organizations and individuals. Omni-channel in a B2B world entails consistency across field and digital selling channels. You'll learn to provide your sales and marketing leaders with the ability to execute market strategies in every customer interaction, while optimizing margin in every transaction. Attendees will leave this interactive session with insights on addressing B2B Commerce projects' 5 critical success factors, while avoiding common adoption detailers.