Kevan Savage

Director, Integrated Marketing Management
Thermo Fisher Scientific

Kevan Savage is the Director of Integrated Marketing for the Life Science Group within Thermo Fisher a $4.5Bm group. Leveraging leading-edge technology, he is responsible for accelerating the monetization of customer touch points through multi-channel demand creation programs, CRM and data management activities, lead management, optimized processes and other core marketing services.
Prior to joining Thermo Fisher Scientific (formerly Life Technologies), Kevan created and led B2C and B2B multichannel marketing strategies in retail, travel and educational industry verticals.
Kevan currently resides in San Diego, CA with his wife and children.

Check out the incredible speaker line-up to see who will be joining Kevan.

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Omnichannel Development Day

Thursday, November 5th, 2015

12:00 Lessons Learned Through Bringing Together Automated Audience Customization Through Web and Email

Thermo Fisher LSG is a $4B global provider to the life science industry. Through 2014 it executed a project to deliver an integrated marketing platform within a global B2B digital ecosystem. For this presentation, Richard Milne, the Head of Marketing and eBusiness at Thermo Fisher and Kevan Savage, the project leader will present a brief case study about lessons learnt and changes that were introduced to the marketing of the group through this project.
• System specification
• Implementation, project organization and functional involvement
• Vendor selection and management
• Content creation and downstream marketing planning process

14:40 Digital Marketing Transformation: Adobe & Thermo Fisher

Digital marketers are at the epicenter of many corporate digital transformation initiatives. Marketing teams face rising expectations, to keep up with ever-changing and increasing customer expectations and engage customer through new channels. This face-paced sea of change is resulting in considerable challenges for marketers as they strive to meet heightened expectations from their customers and their organizations.
This fire-side chat focuses on Thermo Fisher’s digital marketing transformation and explores the changing role of marketing, the sourcing and development of digital marketing talent and the importance of the right technology partner.