Rajeeb Mohapatra

When it comes to mobile, there are very polarizing views in the industry. To some, it is a useful tool and channel to integrate into their digital strategy. To others, it is a necessary evil that requires resources they’d rather allocate elsewhere. But regardless of the stance you take, it is clear it is a major priority in 2015. Companies cannot ignore it’s significance as over half the industry does research on their phone before making a purchasing decision. As important as it is, mobile can be a difficult channel to tackle. How much content, how much money, how time should be spent on it? Rajeeb Mohapatra discusses how to jump start your mobile strategy, cutting through the unnecessary extras to lead you to a streamlined mobile game plan, including:
• Mobility experience in B2B customer’s journey
• Matching mobile capabilities with customer’s need
• Considering best practices and industry trends
• Selecting the mobile touch points – App, Site or both

There are varying opinions on how helpful and hurtful digital marketplaces like Amazon, eBay, Alibaba can be. If you partner with them correctly, they can be a great tool. But if not, communication with your end customer gets lost in translation. Hear seasoned executives discuss their views on the subject and the ways to navigate digital marketplaces by:
• Using SKUs to your advantage – following the data back to your client
• Cultivating a customer base through someone else’s channel
• Avoiding the price hacking race to the bottom