Alison Challman

VP, Marketing and Brand Solutions
Avnet

Alison Challman serves as Vice President of Marketing and Brand Solutions for Avnet Technology Solutions, HP Solutions Group, Americas. In this role, she oversees channel marketing and enablement, business development and technical pre-sales functions across the HP portfolio of product and services. Previously, Challman was the director of Strategic Marketing for Avnet Technology Solutions, Americas, with responsibility for the go-to-market strategy and value proposition for the group’s suppliers and partner resellers. Prior to Avnet, Challman led product marketing, corporate communications and analyst relations programs at TSYS, Quest Software and Hewlett-Packard. Challman has more than 18 years of experience managing business-to-business marketing initiatives in the enterprise computing market, including product marketing, channel strategy and corporate positioning to evangelize business strategy. In 2010 and 2014, Challman was recognized by CRN Magazine as one of the Top Women of the Channel. Challman earned her Bachelor of Arts degree in Journalism and Communications from the University of Northern Colorado.

Check out the incredible speaker line-up to see who will be joining Alison.

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Digital Transformation Implementation

Tuesday, January 5th, 2016

09:20 Partnering with Your Sales Force to Create a Unified Digital Voice for Your Customers

One of the larger challenges B2B companies face when integrating a new digital strategy is effectively communicating and onboarding its sales team into the digital process. While some sales teams see it as a nuisance to their daily tasks, others see it as a threat to their function. Turning wary sales teams into advocates that champion your online business is hard work, but well worth it. Alison Challman, has helped to create this cultural shift within Avnet, enabling her sales teams with a digital tool that they now find vital to their job. Here she will walk you through Avnet’s journey to do this by:
• Turning the ‘order entry’ mentality into a ‘business development’ mentality
• How to bridge the generation gap; understanding the concerns and goals of your older sales force
• Simplifying the digital onboarding process – creating tools your sales team will want to use