Oskar Kaszubski

Director, Global Commercial Innovation
Kimberly-Clark

Oskar Kaszubski is an executive focusing on global e-commerce business hyper growth transformation with 15 years of experience in e-commerce and digital marketing. For the past 2 years, he has been transforming Kimberly-Clark Professional business in 50 countries worldwide to a world class e-commerce business. His team remit includes: e-commerce strategy, marketing technology, channel innovations and digital innovations labs. Prior to joining Kimberly-Clark, Oskar Kaszubski was Director E-Commerce and Digital Marketing at Meda Pharmaceuticals, Top 40 Pharmaceutical company in the world. He has been also leading many successful online start-ups: soccer fan site, entertainment site and software as a service e-commerce platform. He is based in Atlanta, GA. Avid European football (Chelsea FC), theater, literature and travel fan. Speaks English, Polish and Russian.

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Digital Transformation Implementation

Tuesday, January 5th, 2016

09:00 Creating Strong Collaboration in Digital Content Between Manufacturers and Distributors

B2B distributor .com storefront inventories are reaching ten millions and are growing rapidly. Both manufactures and distributors are struggling to provide best product information to end-users online. B2B end-user purchasing decisions are more and more complicated since distributors sales force and customer care teams are selling more of their business philosophy rather than individual product SKUs. Traditionally B2B manufactures are not putting enough emphasis on digital shelf. This has to change to offer B2B end-user the world class customer experience that he or she deserves.
In this session, Oskar Kaszubski will discuss opportunities and challenges for a stronger digital collaboration across content, brand, social media, customer care between manufactures and distributors.