Jim Lyman

Senior Director, eCommerce and Mobility
US Foods

Jim is an innovative leader with over 20 years of experience in B2B Marketing, eCommerce, Mobility, and merger integration that has lead successful multi-year digital transformation initiatives across organizations leveraging variety technology strategies. Jim has worked in both the public and private sector and utilizes his strong a business process consulting background.

Check out the incredible speaker line-up to see who will be joining Jim.

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Building Innovative Digital Strategies

Saturday, December 5th, 2015

11:10 Aligning Your Digital Efforts with the Rest of the Organization: How to Achieve Buy-In

As a newer function within the B2B industry, it can be difficult to get your larger organization on board with digital change. It forces a cultural shift that can be foreign and at times, unwelcome. But its importance far outweighs its pitfalls. In this panel, digital executives will discuss what and how to get your colleagues and leaders on board with a common digital strategy and omni-channel cultural shift. Specifically:
• Building a positive digital reputation within the borders of your organization
• Pulling the right analytics to back-up your internal campaign
• Spreading the word cross-functionally – tailoring your approach to each function