Rob Smith

Former Global eBusiness Manager
3M

Rob has been with 3M Company since 1997 and has held positions of increasing responsibility including his current role as US Business Operations Manager, IATD.

Between 2004 and 2013 he has been active in the digital space leading projects in digital marketing strategy, marketing automation, digital channel design, digital marketing programs and training. He is familiar with and responsible for deploying appropriate digital tactics across various go-to-market models like B2C, B2B, Government, and OEM. Additionally he was responsible for the global execution of his Business Group’s digital plan in more than 50 countries and 20 languages on the corporate web platform 3M.com. Part of his current role is to support new digital business ventures within his business group and has successfully developed and deployed several profitable models within the company driving both revenue and productivity gains.

Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda

Digital Transformation Implementation

Tuesday, January 5th, 2016

14:35 Challenges Coordinating B2B Digital Effort Between Supplier, Distributor and End User

In all industries there is a blurring in the digital space. The "confusion" is driven by many pressures - due to technology, access, availability of information, data, standards, cost, speed, new business models, and new customer expectations. This talk will describe the evolution of this conversation over the past 15 years from a Suppliers perspective, having worked very closely with many Distribution partners in several industry segments. Sorting through the various examples and models there are some common truths that point to where potential solutions will likely emerge and present a vision for a much improved "simpler" future.