Dave Krohn

Head of eCommerce and Customer Acquisition
Del-City

Dave Krohn is Head of eCommerce & Customer Acquisition for Del City, a global distributor of 12V electrical & transportation supplies. Recruited to Del City in 2010, Dave led the transformation of a 60+ year old catalog company into an ecommerce driven organization. In just over four years, Del City has increased the number of annual new customers acquired by six-fold, been recognized as one of the fastest growing ecommerce businesses in its vertical, and is now conducting the majority of their business online. Prior to working for Del City, Dave held various digital marketing positions at Uline and Briggs & Stratton. Dave is data driven marketer and is passionate about driving profitable growth through digital channels.

Check out the incredible speaker line-up to see who will be joining Dave.

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Digital Transformation Implementation

Tuesday, January 5th, 2016

10:00 Measuring Your Digital ROI: How to Justify the Price Tag

When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. So how do you justify these investments to your organization and leadership? The right analytics and data can help get to the root of your investments and how exactly they are working for you. This panel will discuss the different strategies and measurements companies can use to determine their return on digital investment by:
• Defining your attribution parameters - what’s your measuring stick?
• Navigating the analytics of your investments to find the most pertinent data
• Transforming your data into usable educational content for your superiors