Dave Krohn, Head of eCommerce and Customer Acquisition at Del-City
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Dave Krohn


Head of eCommerce and Customer Acquisition
Del-City

Check out the incredible speaker line-up to see who will be joining Dave.

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Digital Transformation Implementation

Tuesday, January 5th, 2016


10:00 Measuring Your Digital ROI: How to Justify the Price Tag

When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. So how do you justify these investments to your organization and leadership? The right analytics and data can help get to the root of your investments and how exactly they are working for you. This panel will discuss the different strategies and measurements companies can use to determine their return on digital investment by:
• Defining your attribution parameters - what’s your measuring stick?
• Navigating the analytics of your investments to find the most pertinent data
• Transforming your data into usable educational content for your superiors