B2B Online 2015 (past event)
May 11 - 13, 2015
Contact Us: 888-482-6012
Paul Wlodarczyk
VP, Industrial Solutions Practice Leader
Earley Information Science
Check out the incredible speaker line-up to see who will be joining Paul.
Download The Latest AgendaBuilding Innovative Digital Strategies
Saturday, December 5th, 2015
14:05 World Class Customer Experience Requires World Class Product Data
Because we’re all shoppers, B2C retail customer experiences have set the expectation for B2B digital customers, who expect the same rich, omni-channel customer experience. Thoughtfully designed, rich, complete, and accurate product data and content are essential to driving the kind of search, personalization, and overall site experience that your B2B customers demand. Integrating multiple digital capabilities (web, search, social, analytics) can’t be achieved by simply “cleansing” your existing data – to be successful, B2B digital teams will need to transform their current product data capabilities into a sustainable, measureable, self-sufficient process for producing world-class data. This presentation will incorporate lessons learned from B2C, as well as best-in-class B2B manufacturers and industrial suppliers, and will chart a course for implementing process capability for World Class product data and content.