Paul Wlodarczyk, VP, Industrial Solutions Practice Leader at Earley Information Science
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Paul Wlodarczyk


VP, Industrial Solutions Practice Leader
Earley Information Science

Check out the incredible speaker line-up to see who will be joining Paul.

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Building Innovative Digital Strategies

Saturday, December 5th, 2015


14:05 World Class Customer Experience Requires World Class Product Data

Because we’re all shoppers, B2C retail customer experiences have set the expectation for B2B digital customers, who expect the same rich, omni-channel customer experience. Thoughtfully designed, rich, complete, and accurate product data and content are essential to driving the kind of search, personalization, and overall site experience that your B2B customers demand. Integrating multiple digital capabilities (web, search, social, analytics) can’t be achieved by simply “cleansing” your existing data – to be successful, B2B digital teams will need to transform their current product data capabilities into a sustainable, measureable, self-sufficient process for producing world-class data. This presentation will incorporate lessons learned from B2C, as well as best-in-class B2B manufacturers and industrial suppliers, and will chart a course for implementing process capability for World Class product data and content.