B2B Online 2015 (past event)
May 11 - 13, 2015
Contact Us: 888-482-6012
Ian Heller
VP, Marketing & eBusiness, Construction and Industrial White Cap
HD Supply
Building Innovative Digital Strategies
Saturday, December 5th, 2015
11:10 Aligning Your Digital Efforts with the Rest of the Organization: How to Achieve Buy-In
As a newer function within the B2B industry, it can be difficult to get your larger organization on board with digital change. It forces a cultural shift that can be foreign and at times, unwelcome. But its importance far outweighs its pitfalls. In this panel, digital executives will discuss what and how to get your colleagues and leaders on board with a common digital strategy and omni-channel cultural shift. Specifically:
• Building a positive digital reputation within the borders of your organization
• Pulling the right analytics to back-up your internal campaign
• Spreading the word cross-functionally – tailoring your approach to each function
• Building a positive digital reputation within the borders of your organization
• Pulling the right analytics to back-up your internal campaign
• Spreading the word cross-functionally – tailoring your approach to each function