Tory Brunker

Director, B2B eCommerce Marketing
Office Depot

Tory has over 20 years in delivering revenue and margin within Fortune 250 companies to their B2B business P&L. Her strength lies in her ability to innovate quickly through strategy and direction but also deliver plans that generate immediate sales results. She uses data to drive decisions and measure success. She has specialized in developing strategy and operational plans that are a collaboration between marketing and sales with cross channel execution. She is currently the Director, B2B eCommerce Marketing at Office Depot. In her role, she is responsible for Marketing Strategy and Planning for their two B2B web properties, customer facing email programs, trigger marketing, website "learn" content, and web lead generation programs. Prior to Office Depot, she spent almost 16 years at Dell working in various digital and traditional marketing roles.

Check out the incredible speaker line-up to see who will be joining Tory.

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Building Innovative Digital Strategies

Saturday, December 5th, 2015

13:45 Personalization – Defining Who Your Customers ARE Rather Than What They DO

Are you running a B2B website and looking for ways for your customers to adopt your product, are you looking for ways to increase conversion… have you looked at how you can Personalize your site and make sure that you are focusing on the right customer rather than just everyone? I know Personalization makes you think of Amazon or other companies, or may even lead you down the road of “this is too Consumerish” but even B2B companies and websites are using Personalization to learn about who their customers are, what their habits are, and even how they shop. This Session will showcase a few ways that Dell is working through Personalization and even using a few B2C techniques to attract their B2B customers.