Matthew Clark

Head of eCommerce and Digital Marketing
Newark

Currently Head of Americas eCommerce/Digital Marketing, and Global Lead for Site Search & UX/UI, for Premier Farnell a $1.5B worldwide electronic components distributor. Newark.com, which is their Americas website, is currently a finalist for Internet Retailer’s B2B E-commerce Player of the Year. Before that he was VP of eCommerce for PCM (Top 100 Internet Retailer). Before that he held numerous roles at Dell in EMEA & Americas in eCommerce, Marketing & Sales. He holds a MBA from Vanderbilt, and an BA from Purdue.

Check out the incredible speaker line-up to see who will be joining Matthew.

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Building Innovative Digital Strategies

Saturday, December 5th, 2015

14:25 Social Media Strategies: Recognizing the Opportunities

Hear the very polarizing views on how effective social media is for the B2B industry. Is it a useful tool? A strategic necessity? Or something to be ignored? It is a channel that is getting much attention in 2015. But what are its real benefits? How do you executive it well? Hear digital experts debate this and their strategies on:
• Tactics on initiating new relationships through a social media platform
• Showcasing your expertise to teach users and build brand awareness
• Assessing your social media opportunities and identifying when it is a waste of time and resources