Cindy Thoenes, Business Analyst and eCommerce Strategist at BlueSky Technology Partners
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Cindy Thoenes


Business Analyst and eCommerce Strategist
BlueSky Technology Partners

Check out the incredible speaker line-up to see who will be joining Cindy.

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Digital Transformation Implementation

Tuesday, January 5th, 2016


10:40 B2B Commerce Solution Helps Manufacturer Strengthen Existing Customer Relationships and Gain Market Share

For over a century and a half, Matthews International has been a leader in casket and memorization products. They lead the industry by combining traditional values with manufacturing practices and a forward thinking approach to change.

In an effort to improve the customer experience for their customers, and gain an additional competitive edge in the industry, Matthews launched a B2B online store that leverages IBM WebSphere Commerce and Configurator to deliver a seamless customer buying experience across digital and physical channels.
The online store gives Matthews’ customers an easy-to-use ordering system where they can custom design memorials and caskets.

With the integration of WebSphere Commerce and SAP at the heart of their business processes, Matthews focuses on:
Increasing revenue
Reducing costs
Improving the process to memorialize a loved one
Responding to customer demands for ease of ordering
Streamlining customer interactions
Planning for the future