B2B Online 2015 (past event)
May 11 - 13, 2015
Contact Us: 888-482-6012
Cindy Thoenes
Business Analyst and eCommerce Strategist
BlueSky Technology Partners
Check out the incredible speaker line-up to see who will be joining Cindy.
Download The Latest AgendaDigital Transformation Implementation
Tuesday, January 5th, 2016
10:40 B2B Commerce Solution Helps Manufacturer Strengthen Existing Customer Relationships and Gain Market Share
For over a century and a half, Matthews International has been a leader in casket and memorization products. They lead the industry by combining traditional values with manufacturing practices and a forward thinking approach to change.
In an effort to improve the customer experience for their customers, and gain an additional competitive edge in the industry, Matthews launched a B2B online store that leverages IBM WebSphere Commerce and Configurator to deliver a seamless customer buying experience across digital and physical channels.
The online store gives Matthews’ customers an easy-to-use ordering system where they can custom design memorials and caskets.
With the integration of WebSphere Commerce and SAP at the heart of their business processes, Matthews focuses on:
• Increasing revenue
• Reducing costs
• Improving the process to memorialize a loved one
• Responding to customer demands for ease of ordering
• Streamlining customer interactions
• Planning for the future