Brody Buss

President
Layer One Media

Brody never stops wondering how he can drive his clients business. And he never stops challenging his team to do the same. Today, that means something very different than it did just a few iPhones ago.

Why? Because new technologies for B2B manufactures are entering the picture at a dizzying speed. They join numerous, existing technologies. It all adds up to a lot of uncertainty. Even those clients who have something of an understanding— aren’t fully aware. But Brody is. He’s one of the rare few out there who knows just which technology can truly deliver against a set of business objectives. For real.

Think marketing automation. Everyone is talking about what it can do. But Brody tells you what it’ll do for your company—specifically. Count on Brody to bring the kind of leadership and knowledge you can trust and easily communicate to all stakeholders.

Check out the incredible speaker line-up to see who will be joining Brody.

Download The Latest Agenda

Building Innovative Digital Strategies

Saturday, December 5th, 2015

11:10 Aligning Your Digital Efforts with the Rest of the Organization: How to Achieve Buy-In

As a newer function within the B2B industry, it can be difficult to get your larger organization on board with digital change. It forces a cultural shift that can be foreign and at times, unwelcome. But its importance far outweighs its pitfalls. In this panel, digital executives will discuss what and how to get your colleagues and leaders on board with a common digital strategy and omni-channel cultural shift. Specifically:
• Building a positive digital reputation within the borders of your organization
• Pulling the right analytics to back-up your internal campaign
• Spreading the word cross-functionally – tailoring your approach to each function