Kevin Espinosa

Currently, Kevin is the Digital Marketing Manager responsible for the eBusiness Loyalty Workstream of Caterpillar, that includes Social Media, Mobility, Customer Portal, Metrics/Analytics, and Marketing Automation. He also has been the Social Media Manager responsible for developing the strategy and the execution of it. In addition, he was the eBusiness Platform Manager at Caterpillar responsible for developing and implementing Caterpillar's Digital Marketing Strategy to provide their customers a premium customer experience and give the company a competitive edge.