Dale Kendall

The digital and eCommerce function has had many homes in many different companies over the years. While some organizations prefer to leave it as a stand-alone team others prefer to roll them up into another function like marketing or IT. But each one of these locations has its own set of benefits and pitfalls. In this panel hear executives discuss what it means to place your digital team in certain parts of the organization by:
• Examining the differences between housing your digital team under marketing vs. IT
• Determining when your digital team should separate from the pack
• How to give your digital team a voice at the executive table