Nathan Schatz

Director, eCommerce
Dell

Nathan Schatz has an extensive digital marketing and e-commerce marketing background including P&L leadership, creative, content, social media and web merchandising. Experience encompasses all functions tied to generating traffic and web site leadership including demand generation programs and agency management, social media programs and content, video, search, site navigation and creative, merchandising, content, promotions, web analytics and IT planning.

Merchandising Management includes complete ownership of all Dell Desktop consumer online brands, as well as the Consumer Software/Peripherals business where Nathan was directly responsible for 2 of the largest Black Friday revenue weekends for Dell.com. Responsible for entire life cycle of the brand including concepting, merchandising and full launch of the product.

Check out the incredible speaker line-up to see who will be joining Nathan.

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Building Innovative Digital Strategies

Saturday, December 5th, 2015

11:10 Aligning Your Digital Efforts with the Rest of the Organization: How to Achieve Buy-In

As a newer function within the B2B industry, it can be difficult to get your larger organization on board with digital change. It forces a cultural shift that can be foreign and at times, unwelcome. But its importance far outweighs its pitfalls. In this panel, digital executives will discuss what and how to get your colleagues and leaders on board with a common digital strategy and omni-channel cultural shift. Specifically:
• Building a positive digital reputation within the borders of your organization
• Pulling the right analytics to back-up your internal campaign
• Spreading the word cross-functionally – tailoring your approach to each function

16:05 Interactive Discussion Groups

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital innovation in B2B. Topics TBA.