Bill Henricks

Chief Operating Officer
DGI Supply

Bill is the Chief Operating Officer for DoALL Company. As COO, he has P&L responsibility for the portfolio of DoALL Companies including DGI Supply. In his 7 years as COO, the company has enjoyed unprecedented grown and profit improvement. He attributes this to the team that surrounds him and the family that supports him.

Prior to taking over operations, Bill served for 10 years in various roles across the DoALL Companies ranging from Integrated Supply to Marketing. He sits on several boards in and outside of the organization. He is also the current President of DoALL Company’s manufacturing division, Continental Machines.

Bill has a Bachelor’s degree in Business Administration from Pepperdine University and a Master’s degree in Business from the University of Chicago’s Booth School of Business.

Bill is married to Sonya and they live with their two daughters, Julia and Leighton in Lake Forest, IL.

Check out the incredible speaker line-up to see who will be joining Bill.

Download The Latest Agenda

Digital Transformation Implementation

Tuesday, January 5th, 2016

11:50 Measuring the Value of Your Loyalty Efforts

In the B2B world, “loyalty” can mean a variety of different things. And companies approach loyalty with their customers in different ways, whether it be a program, sale or rewards. But in an age when customers are willing to forgo loyalty for ease of use, how do you retain your loyal customers? What can you offer them? And how to you provide them value outside of the traditional “sale”? In this session, Dale Kendall will cover:
• Strategies on how to extract tangible data from long term loyalty programs
• Differentiating between customers attracted to the sale and customers attracted to you
• Avoiding the traditional loyalty program approach – why B2B customers resist the “sale”

12:10 Reigning in Big Data and Harnessing it to Draw Customer Conclusions

When trying to build out a picture of who the B2B
customer is, what their needs are, how they work etc. it is easy to forget that most of you already have a lot of this information. Customer data and behavior has likely been tracked for years, just not in any sort of organized way. In this session, Alex LeFur will help you understand the ties between your organization’s big data and your digital strategy. He will cover:
• Merging structured and unstructured data to create a complete view of the customer
• Tracking and studying lead behavior and how to prioritize it
• Comparing investments in big data against marketing automation platforms