Paul Kruger

Director, Internet Operations
BSN Sports

As Director of Internet Operations at BSN SPORTS, Paul Kruger is responsible for developing and maintaining a family of B2B and B2C eCommerce websites utilizing Magento Enterprise, PHP, and SAP eCommerce plaforms. Paul joined BSN SPORTS in 1991 after working for Della Famina McNamee Agency. Paul earned his bachelor’s degree in Advertising from the University of Texas at Austin.

Check out the incredible speaker line-up to see who will be joining Paul.

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Building Innovative Digital Strategies

Saturday, December 5th, 2015

12:10 Perficient Case Study with BSN Sports

BSN Sports is the largest distributor of team sports apparel and equipment in the United States. The company goes to market through direct mail catalogs, websites, and a 400 sales force located coast-to-coast to service its customers. During this session, Paul Kruger, Director of Internet Operations at BSN Sports and David Hess, Director of Sales at Perficient will present a brief case study about BSN Sports eCommerce transition and some of the features and functionality necessary for them to meet specific business requirements, provide a positive user experience, and continue to support and enable their sales force.