Travis Ebel

Senior Director, Digital and Omnichannel Commerce, North America
HCL Technologies

Travis Ebel is Sr. Director Digital and Omnichannel Commerce at HCL Technologies. He has over 15 years experience in B2C and B2B ecommerce as well as technology consulting, strategy, and digital enablement for large multinational corporations. Before coming to HCL in 2013, he spent 9 years at GSI Commerce and eBay Enterprise where he was responsible for sales and business development. Travis has also held sales, marketing, and leadership roles at McAfee.com, Lycos, and Stream International helping global retailers, manufacturers, and media companies with digital commerce and business transformation.

Check out the incredible speaker line-up to see who will be joining Travis.

Download The Latest Agenda

Building Innovative Digital Strategies

Saturday, December 5th, 2015

14:05 7 Things to Consider in Your B2B Transformation

Is your business ready for Digital? Organizations that are “born digital” are disrupting traditional business models and creating imperatives for B2B transformation. In this session we will cover valuable lessons learned and the key strategic considerations needed prior to beginning a B2B transformation journey. We will focus on strategies to ensure you successfully attract, engage, and delight your customers to accelerate profitable growth. We will cover the key planning considerations to drive outcomes including:
• Improved Customer Retention
• Improved Revenue per Customer
• Improved Brand Value
• Addition of New Revenue Streams
• Acquisition of New Customers
• Improved Market Perception
• Improved Workforce Output
• Improved Process Flow
• Reduction of Operating Costs
• Measurable ROI on your B2B transformation investment