Marta Dalton

Head of Web, Digital Marketing and eCommerce
ANSYS

Marta's background is an eclectic mix of technology and marketing, and she considers herself fluent in translating "techie" to English and vice-versa. Her background includes a B.S. in Electrical & Computer Engineering and an MBA, both from Carnegie Mellon University. She first landed in the eCommerce world in Tokyo, Japan and spent several years in software product development before coming back to head up the Merchandising & Marketing departments for an Internet Retailer Top 500 company, then moving to WESCO Distribution to build their new eCommerce & Digital Marketing departments including a brand new platform, pricing strategy, digital marketing plan, and product data process. Following her love of building the digital presence for large B2B organizations she made the jump to ANSYS, a B2B software firm, to head up their initiatives in web and digital and has big plans there for 2015.

Check out the incredible speaker line-up to see who will be joining Marta.

Download The Latest Agenda

Digital Transformation Implementation

Tuesday, January 5th, 2016

13:35 Where Should Digital Go? Maintaining the Integrity of the Digital Team Under Non-Digital Functions

The digital and eCommerce function has had many homes in many different companies over the years. While some organizations prefer to leave it as a stand-alone team others prefer to roll them up into another function like marketing or IT. But each one of these locations has its own set of benefits and pitfalls. In this panel hear executives discuss what it means to place your digital team in certain parts of the organization by:
• Examining the differences between housing your digital team under marketing vs. IT
• Determining when your digital team should separate from the pack
• How to give your digital team a voice at the executive table

Building Innovative Digital Strategies

Saturday, December 5th, 2015

14:25 Reaching Your End Customers Through Digital Marketplaces

There are varying opinions on how helpful and hurtful digital marketplaces like Amazon, eBay, Alibaba can be. If you partner with them correctly, they can be a great tool. But if not, communication with your end customer gets lost in translation. Hear seasoned executives discuss their views on the subject and the ways to navigate digital marketplaces by:
• Using SKUs to your advantage – following the data back to your client
• Cultivating a customer base through someone else’s channel
• Avoiding the price hacking race to the bottom