Justin King

B2B eCommerce Strategist
Oracle

Justin has over 15 years experience as an agency guy, entrepreneur and evangelist in e-commerce. “The intersection of Big Data, Internet and the Hardware shift to the Cloud is a fascinating place to be, and I am thrilled to be on the forefront of this exciting new era.” Justin is the Global Commerce Evangelist at Oracle focused on B2B eCommerce. He works with customers to help them understand and build e-commerce strategies that are visionary, tactical, and have meaningful business impact. He is the editor of ECOMMERCEandB2B.com, regular contributor at Oracle.com, and Board Advisor to a software startup.

Check out the incredible speaker line-up to see who will be joining Justin.

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Building Innovative Digital Strategies

Saturday, December 5th, 2015

10:50 Prioritizing and Building a Business Case for Your B2B eCommerce Initiatives

Wherever you are in your B2B eCommerce journey, having a model by which you prioritize all of your initiatives is critical. This model should include a business case and return on investment. In this session, Justin King will walk through how to build a business case and demonstrate how you can use that to prioritize your investments.

16:05 Interactive Discussion Groups

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital innovation in B2B. Topics TBA.