Brian Smith

Director, Digital Channel Management
Airgas

Brian M. Smith currently serves as the Director of Digital Channel Management for Airgas USA, charged with overall oversight of adoption and change/thought management of off of Airgas’ digital platforms. He has spent the last decade of his career in Brand management and marketing, specializing in digital and social, for companies such as TESSCO, Hershey’s, Church & Dwight (Trojan Brand), CODi Worldwide, and Accenture Digital/Interactive. Additionally, he serves as an Adjunct Professor of Business in the School of Management Studies at Eastern University. A retired Naval Officer, Brian completed his undergraduate work at the LeBow College of Business at Drexel University, holds his MBA from the Fox School of Business and an M.Ed in Educational and Organizational Psychology from the College of Education at Temple University, where he is currently completing dissertation work for his Ph.D.

Check out the incredible speaker line-up to see who will be joining Brian.

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Building Innovative Digital Strategies

Saturday, December 5th, 2015

13:45 Creating Advocates who Build Awareness and Trust for Your Brand

In the world of digital, there is far less control over what is being said about your brand and products. By creating and nurturing legitimate advocates, you create a better and more unified brand message: one that you can control. Doing this is not an easy feat though. Hear how Jim Newcomb helped to build a renowned brand and respected household name in Boeing by:
• Crafting referral programs your customers will be happy to engage with
• Encouraging customer word of mouth sharing
• Integrating your advocates into your larger marketing efforts