B2B Online 2015 (past event)
May 11 - 13, 2015
Contact Us: 888-482-6012
Tim McLaughlin
Co-Founder and CEO
Siteworx
Digital Transformation Implementation
Tuesday, January 5th, 2016
10:00 Measuring Your Digital ROI: How to Justify the Price Tag
When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. So how do you justify these investments to your organization and leadership? The right analytics and data can help get to the root of your investments and how exactly they are working for you. This panel will discuss the different strategies and measurements companies can use to determine their return on digital investment by:
• Defining your attribution parameters - what’s your measuring stick?
• Navigating the analytics of your investments to find the most pertinent data
• Transforming your data into usable educational content for your superiors
• Defining your attribution parameters - what’s your measuring stick?
• Navigating the analytics of your investments to find the most pertinent data
• Transforming your data into usable educational content for your superiors