Martin Rohde

VP, B2B eCommerce
Hewlett Packard

Martin Rohde is responsible for developing and executing HP’s business-to-business (B2B) eCommerce strategy. He works to increase sales via custom online portals by improving functionality and the online customer experience. He collaborates across HP’s business groups and functional areas, including IT, operations, marketing and consumer online sales, to offer customers more choice and flexibility.

Martin joins HP from Arrow Electronics Inc., where he was vice president of eCommerce/eBusiness. At Arrow, Martin managed online sales and transformed Arrow’s web platform into a leading eCommerce engine. Martin has extensive B2B eCommerce experience and has held a variety of positions in global sales and strategy, operations, and mergers and acquisitions.

Martin holds a Master’s degree in Business Administration and Mechanical Engineering from Kalsruhe University in Germany. Martin is located in the San Francisco Bay Area.

Check out the incredible speaker line-up to see who will be joining Martin.

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Digital Transformation Implementation

Tuesday, January 5th, 2016

10:00 Measuring Your Digital ROI: How to Justify the Price Tag

When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. So how do you justify these investments to your organization and leadership? The right analytics and data can help get to the root of your investments and how exactly they are working for you. This panel will discuss the different strategies and measurements companies can use to determine their return on digital investment by:
• Defining your attribution parameters - what’s your measuring stick?
• Navigating the analytics of your investments to find the most pertinent data
• Transforming your data into usable educational content for your superiors

Building Innovative Digital Strategies

Saturday, December 5th, 2015

15:45 Online Pricing Strategies; Tailoring Your Site to Each Customer

One of the biggest challenges of a comprehensive B2B digital strategy is in the complex pricing structure that accompanies it. Martin Rohde has been dealing with in-depth, custom and confusing contracts and pricing for years. How do you give your clients a clear yet custom online pricing message? His tactics on:
• Strategies to clearly bring an offline contract online
• Using the login as a tool to personalize customer pricing
• Simplifying the pricing and sales options to create a clear online message

16:05 Interactive Discussion Groups

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital innovation in B2B. Topics TBA.