Phil Robins

General Manager
Block & Company

Philip Robins is General Manager at Block and Company, an industry-leading manufacturer and distributor of money handling products serving various B2B industries including banking, gaming and retail. Prior to Block, Philip was a Marketing Vice President leading customer lifecycle management and commercial marketing at Newark element14, a large B2B distributor of electronic components. Philip also ran the ecommerce business in North America for Hilti, a direct seller and manufacturer of construction tools directly serving industry trades. Philip first transitioned from B2C to B2B marketing while at Dell Computers, where he held several marketing roles. Philip has a MBA from the Kellogg School of Management and a BS from the University of Illinois.

Check out the incredible speaker line-up to see who will be joining Phil.

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Building Innovative Digital Strategies

Saturday, December 5th, 2015

11:50 Who is the B2B Customer: How to Sell to a Business and an Individual Simultaneously

We all hear that the B2B customer is “different” from B2C. But what does that mean? For starters, the person who wants your product may not be the same as the person buying the product who may also be different than the person using the product. So who is your marketing target and how do you do speak to them differently? Should we incorporate learnings from the B2C world into this complicated mix? Because everyone is a B2C consumer in their private life, it sets the bar of online expectations to a different level. Embracing this expectation can lead to radically better performance in B2B marketing initiatives.

16:05 Interactive Discussion Groups

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital innovation in B2B. Topics TBA.