Rob Elzner

eCommerce Marketing Director
Dell

Rob Elzner is an accomplished eCommerce and marketing operations senior professional with a strong blend of B2B & B2C eCommerce sales, extensive marketing & technology services experience and is used to leading large professional organizations and business development. He has been part of Dell for the past 13 years holding positions as a highly effective project and program manager with history of leading complex yet successful launches and integrations on time and under budget. For the past 6 years he has been responsible for web sales on Dell.com, customer pathing and funnel strategies, site merchandizing and web site conversion optimization, and highly involved in digital marketing efforts. Rob has passion for technology and analytics as it relates to customer shopping and purchase behaviors

Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda

Digital Transformation Implementation

Tuesday, January 5th, 2016

14:15 Optimizing the Conversion: Turning Traffic into Transactions

In any online transaction, there is a critical point at which a customer goes from “browsing” to either “purchasing” or “exiting”. How did the customer get to that point? Why did they make the decision they did? How do I get them to change their decision? Rob Elzner answers all of these questions in his session on how you get your customers across the finish line by:
• Tracking your customers journey to determine when and where they move offline
• The advanced questions only your sales reps are answering
• Optimizing your advanced sales strategy for the eCommerce channel