Andy Hoar

B2B Principal Analyst
Forrester Research

Andy serves eBusiness & Channel Strategy Professionals for Forrester Research. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Check out the incredible speaker line-up to see who will be joining Andy.

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Building Innovative Digital Strategies

Saturday, December 5th, 2015

09:30 The Future of the B2B Digital Transformation Market: What the Next 3 Years Will Look Like

Industry expert Andy Hoar takes an in-depth look at the journey the digital B2B industry is on. Over the past few years, the B2B digital sector has gone through numerous transformations, and it is clear it is just getting started.
• What does it take to succeed in today’s B2B digital market?
• What challenges will you face?
• What is coming down the pipeline in 2016? 2017?
• What will you need to know to survive in eCommerce three years from now?