Johan Boström

Co-Founder and Chief Strategy Officer
inRiver

Johan is a co-founder of inRiver, a leading Product Information Management vendor, and currently serves as the Chief Strategy Officer. Johan is an industry authority in the areas of e-commerce and product information management and is deeply committed to help improve inRiver’s customers’ business performance. He has a background as an information architect, having worked in the areas of e-commerce, content management and portals since 1995. Prior to founding inRiver in 2004, Johan held leading sales and enterprise content management positions at UDK and the Sema Group. Johan studied data communication, system development and philosophy at the University of Umeå, Sweden.

Check out the incredible speaker line-up to see who will be joining Johan.

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Building Innovative Digital Strategies

Saturday, December 5th, 2015

14:25 Reaching Your End Customers Through Digital Marketplaces

There are varying opinions on how helpful and hurtful digital marketplaces like Amazon, eBay, Alibaba can be. If you partner with them correctly, they can be a great tool. But if not, communication with your end customer gets lost in translation. Hear seasoned executives discuss their views on the subject and the ways to navigate digital marketplaces by:
• Using SKUs to your advantage – following the data back to your client
• Cultivating a customer base through someone else’s channel
• Avoiding the price hacking race to the bottom